THRONES

 

Designed by Phaedra Du Plessis

 

Collection

Selene - Winter 2020

 

For Orders

 

•Direct message on Instagram: thrones_jewellery_sa

•Message on Facebook: @Thrones Jewellery

•Email: Thronesjewellery@gmail.com

•Contact: Phaedra Du Plessis, 082 824 7077

 

 

Media Queries

 

•Email: reachtannah@gmail.com

•Contact: Tannah Teron,  072 146 2073

 

View Collection SELENE - Winter 2020

Contact "THRONES"

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THRONES

Designed by Phaedra Du Plessis

 

 History

 

Phaedra is an Aesthetician with an extreme passion for designing wearable art. 

Born in Durban, she was always inspired to maintain an outward appearance; her passion at the time being physical fitness wherein  the ocean and weather combined pathed her landscape in training, running, swimming or cycling.

 

A year of yachting around the world with her family, led to Phaedra growing her international understanding of art,        as she came to immerse herself in Artists  and Creatives from all walks of life.

 

Her journey with jewellery began in 1995 when she relocated to Gauteng, first starting  a clothing range alongside developing an aesthetics business and eventually specialising into niche market runway-style jewellery.

 

As an aspiring creative she focuses on pushing the boundaries for both males and females. The brand, Thrones, was born in 2012 after her trip to the USA where her entire range sold out immediately, confirming the fact that jewellery was her true calling.

 

 Future

 

The Postmodern era encourages jewellery to be the forefront of the expression revolution, humans can now wear their art. Both men and women can finally express their creative perspectives and designs in a way that turns heads whilst making important statements. I am very excited for the next decade of fashion, as so many genres begin to merge, our society is encouraging Confidence and Freedom.

 

I want to be a leading artist in boosting this change towards individuals who create and express based on personal thought, moving away from mainstream pieces. I hope to internationalize my brand, aiming to sell in Europe, America and Australia. I would like to set up an online store as well as establish respected and adored accounts throughout social media. My goal is to enable females around the globe and so I hope to establish an integrated chain of sales representatives who can use my brand as a stepping stone for their own success.

 

Having faced struggles in my lifetime, I hope to help women or mothers who may be in similar circumstances.

 

Thrones means fashion and statement but it also means community and empowerment.

 

 How I create

 

I often wake up in the middle of the night, having dreamt of my next design. My subconscious is often the initiator in my creation process. I encourage myself to think as abstractly as possible and often surprise myself with what I think of. 

 

I find if I admire patterns and alternative designs, I start correlating ideas for my next range and experimenting, finding ways to express ideas through objects and extravagance through metal and beads.

 

I prefer to work with my hands and mix and sort through my materials rather than planning designs on paper ahead of time. Just as art is created in the moment, so are my limited edition pieces.

 

Inspiration

 

I've always looked up to fashion designers who managed to forge their niche in such a competitive world, individuals who persevere and achieve their desires truly inspire me.

 

I draw on as much diverse substance that I can when looking for inspiration; Fabrics, colours and textures all ignite my passion and remind me of the possibility to come. Since a young girl, I have always admired Elizabethan gothic fashion; ball gowns, heavy brocade fabric and architecture that irradiated emotion. I would like to be the  Iris Van Herpen of the jewellery industry; transcending and redefining the industry like never before.

 

The jewellery industry is so vast, and all I can aim to do is learn constantly and keep adapting.

I frequent old book stores and boutiques, seeking knowledge on timely designs and eras so as to broaden my understanding  and respect for this Art form.

 

 Materials used

 

Chunky, bold and eccentric are merely a few adjectives to describe the statement that my designs showcase.

I include whatever I can get my hands on and whatever I can manipulate to bring my vision to life; materials such as chains, glass, beads and any random findings. The designs all speak for themselves once completed, and although seemingly juxtaposing in personality, all reflect a somewhat futuristic aura.

 

The pieces have a unique ability to speak for themselves whilst simultaneously allowing an individual to wear varying pieces in adapted ways so as to give each bead on the chain a new meaning.

I target a market of rare and unique individuals who always stand out in a crowd, and thus many of my pieces are limited edition nuancing the need for individuality.

 

Design Process

 

I start each range by deciding the colour theme, choosing four primal colours as the base. The focus should always be on the design alone and thus the restriction of colour usage enforces mental shifting and new thought patterns and exploration. As soon as inspiration hits I start the frenzy of laying materials from north to south, walls to the floor and move everything around until eventually, designs fall into place like pieces in a destiny puzzle.

 

I often find that halfway through one design, the next design may eagerly push its way through and be finished first and so because I only have two hands to work with, I always ensure I have several designs going at once.

Months of sleepless nights alternating schedules and jumping out mid-shower to complete an idea leads to the birth of a new and exclusive range, this is my passion.

 

 Goals

 

I want to wake up every morning knowing that I get to spend the whole day doing what I love and that I have consumers who love what I do. I'd like to be a leader in the industry and break away from the expected.

 

I hope to continuously encourage individuals and societies to explore their adventurous side, no longer suppressing the style and confidence that is naturally gifted to us all. I will be the face of transcending the barriers of societal fashion as my audience approaches their creative and meaningful identities.

 

My wearable designs will vocalise their purpose and soul by expressing their inner being.

 

My ultimate goal with every piece is to create the piece-de-resistance, and so I will continue to push myself and thus my followers further and further.

 

 Dreams

 

I dream of being the google of jewellery, and by this, I mean that I hope to be the go-to-personified idea of an essential must-have for all fashionistas. I want to dominate the market and be the first brand that comes to mind when one thinks of original and eccentric, artistic jewellery.

 

Thrones should replace all verbs in the fashion industry and become one with the industry itself.

I'd love to collaborate with artists and creators on runways such as Milan Fashion Week.

Overall I'd like to make luxury available to anyone willing to leave behind the mundane and step into a changing world.

 

 Launch

 

The current range is Selene for Winter 2020.

Collection Iris for Fall 2020, was launched already, with great success and it has been SOLD OUT, 

to local  and international  art lovers!

 

View Collection IRIS-Fall 2020