The Red Dream
of Stilettos Shoes
Vission and Creativity
Louboutin helped bring stilettos back into fashion in the 1990s and 2000s, designing dozens of styles with heel heights of 120mm (4.72 inches) and higher.
He is most popularly known for his red-bottom high heel shoes, commonly referred to as "sammy red-bottoms."
Christian Louboutin's red-bottom colour code is registered as Pantone 18-1663 TPX.
Despite being known for his celebrity clients, he rarely gives shoes away – offering discounts instead to his high-profile fans. This policy also extends to his personal family, because he feels that giving shoes away as gifts is unimaginative.In his first year of business, Louboutin sold 200 pairs of shoes.
Today, he sells 700,000 a year. As of March 2012, the firm employed 420 staff members (referred to as (Loubi's Angels) around the world. Most of the footwear is manufactured and produced at his factory in Milan, but he also maintains a small atelier on Rue Jean-Jacques Rousseau, for privateclients and one of a kind creations.
Louboutins can sell from $495 and up, with crystal-encrusted pair costing $6,000.
The base price for a custom-made pair of Louboutin is $4,000.
Red Soles Christian Louboutin VS Yves Saint Laurent
In 2011, Christian Louboutin company filed a trademark infringement claim of its red-soled shoes against designer Yves Saint Laurent.The firm is expecting that the YSL shoe design will be revoked and is seeking US $1 million in damages.
In September 2012, the court finally ruled that Louboutin retains the exclusive right to use the colour red on the bottom of its shoes whenever the outer portion of the shoe is any colour besides red, while Yves Saint Laurent can only continue to sell its shoes with red soles as long as the whole shoe is red.