How would you feel, if someone told you, that enjoyable sex and elusive orgasms, is something that you can now control from the screen of your smart phone, just as you do with the calories you put daily in your breakfast bowl, or the kilometres you are running while jogging?
And how is this relating gymnastics with a specific part of the female body?
The woman who connected all of the above, is the 39y.o. Tania Boler, after she realized the power and importance of the pelvic muscles and their impact on sexuality and overall happiness of women, she decided to do something ground-breaking.
She quitted her job in order to spread the (good) news. Till then only few had taken it seriously.
•The aphrodisiac exercises
The importance of the pelvic floor and especially the empowerment of both sexual pleasure and the intense orgasms for a woman, is known since the 1940s, when the American gynaecologist Arnold Kegel developed the homonymous exercises, which are then supplemented by specific paraphernalia, such as balls and balls. His method was designed to work the muscles of the area, who contract during orgasm giving sexual satisfaction. With systematic training, they can empower and simultaneously learn their work, in order to lead, to ultimate pleasure. Boler, therefore took these findings and adapted them to the digital age. She invented a wearable device, Elvie, compatible with iPhone and androids, which is linked to a mobile phone and allows women to workout their pelvic floor muscles by playing computer games.
Behind the case of this woman, which aspires to become ... Bill Gates of the erotic art, hides a fascinating history that is worth discovering.
The British inventor had no experience in start-ups, but an impressive past in promoting women's sexual health. After studying psychology and Management of International Development, started working hard to promote education in the poorest countries of the world, inspired by the shocking stories of her mother, who had spent her childhood in an orphanage in Indonesia. "I realized that if sexual education is absent, women do not have the necessary tools to be protected from sexual exploitation. Society has always feared the power of women and trying to control it. One way was to prevent access to any knowledge about sex. AIDS reaps in places where people do not talk about sex “, has commented the British.
After her studies, she worked in Africa, as director of Action Aid, and in the meantime he completed a doctorate in teen pregnancy and HIV. Until 30 y.o. she was head of the UNESCO virus prevention program. When she met her future husband, she returned to London and became strategy and innovation director of a charity organization for reproductive health.
" I began to recognize the similarities between sex as a source of pleasure and happiness as a reproductive medium and as an activity that allows you to feel fantastic with your body". Looking, then, for innovations that would improve the sexual health of women, she began to consider how she could muster the technology.
•A silent epidemic
The inspiration ultimately came from a personal experience. The exercises of the pelvic floor muscles had not gone through her mind until, about four years ago, she got her first child. Her French husband proposed her a series of ten physiotherapy sessions followed by every woman in his home country which wants to train the particular muscle group after childbirth, a procedure known as: recovery of the perineum. She began to look further, to find out that one in three British women experiencing incontinence and poor sexual satisfaction problems associated with pelvic floor. More than half, after birth show prolapse of pelvic organs, symptoms include a feeling of heaviness in the vagina and pain in the lower abdomen, while one in ten is forced to surgery.
As he says, "some women suffer from frequent pains because they are not able to relax the pelvic muscles, a problem that can lead to misdiagnosis of cystitis. Back pain is often associated with the pelvic floor. This is a silent epidemic in women's health, for which there is no talking. “ She started approaching physiotherapists and academics in order to find the best way to restore the pelvic floor ... Kegel exercises was a certain solution, but as found by the British, 30% of women do them wrong, with dangerous results: pushing muscles downwards rather than pulling them inward, a move that can cause damage. Furthermore many found monotonous this method, and soon abandoned the process.
•“Super Mario” of sex.
There initiated the idea of a wearable device and British Technology Innovation Award Strategy Board gave her an Innovation Award of 100,000 pounds. She left her job and devoted her self to the project. She then found more funding from Alexander Asseily, creator of the Jawbone, a successful fitness application. Together, they designed a streamlined gadget. After placing Elvie in the vagina and connect it to your mobile via Bluetooth, the device directs the movements in the area with the help of a computer game, where we have to lift a diamond over a line for a specific time or we push to hit moving targets. Its like the retro video game Super Mario. Missions last 3‘ each, and gradually become more demanding – when changing the track. At the same time the score display corresponds to the force exerted by our vaginal muscles, in order to see our progress.
"It is shocking that we do not know how to take care of our pelvic floor. It is extremely important from a health point of view:
it protects us from incontinence and maintains our vaginal sensitivity. To simply give a woman a brochure will not work .
Elvie is far more reliable has appeared on the market. "
More intense sexual arousal, more adequate lubrication of the vagina, voluptuous orgasms, and more effective control of the bladder are some of the device promises that ... rocks in bed.
Elvie hidden... success: Technology, of a ... male “tool”, in the service of the modern feminist demands.
An innovative application, whose name is reminding the legend
of rock'n'roll guarantees sexual satisfaction, marrying the fitness ...
via Bluetooth with our mobile.
Behind this is a success story, starting in an orphanage in Indonesia.