1947, was the year that, the female wardrobe, was revolutionized with the famous New Look silhouette.
That year, Christian Dior had one thing on his mind: '' to dress the female smile '' with a real red lipstick.
Today, with the inspiration of Peter Philips, Creative Director and Dior Makeup Image Manager, the Rouge Dior is here to brighten the smile of The Woman of Today.
Transforming its external appearance, Rouge Dior is now released in a stunning, fresh metal packaging, standing more firmly and elegantly. A valuable, personal item you want to keep. A new lipstick, real object of desire, designed specifically for the new Dior generation women, with it’s color palette ranging between excess and wonderful "decent." Rouge Dior has a “cool”, less dominant mood but it still seeks perfection in every little detail, from the lipstick itself , to the fashionable package: its interior, a personal touch of luxury, Rouge shade 999, with the sexy signature by Dior.
Before each color course revolution, always precedes a cosmetic innovation: designed exclusively by the House Research and Development team, the composition of Rouge Dior includes a unique combination of lip care ingredients, that are designed to offer optimum comfort and
a long last, for both versions: satin or matt.
It contains natural moisturizing mango butter at high concentration, Aroleat Samphira for rejuvenating action, hyaluronic acid beads for the filling properties, Decox for volume effects, and Lipexel ™ for the recovery of the lipids.
Together they provide 16 hours * comfort without drying out the lips and maintaining its color .
A color palette for lips that are desirable,, tender or more classic, but never banal. Rouge Dior has the Shade Perfector Complex technology, customed, tone by tone to enhance the effect of all hues.
'' I created this collection Rouge Dior so women can express themselves by choosing and changing their lips colors. ''
- Peter Philips, Creative Director and Image Director, Dior Makeup
•999 Matte - the legendary red!
The matte version of the famous 999, the fatal red of Dior. Ultramodern, this pure color gives a new lease of life, a new way of understanding fashion, new attitude for today.
•080 Red Smile - the passionate coral.
'' Your smile ... more Dior than ever! "In 1959, a fresh, bright, satin red. 080 Red, gave women’s smile a revolutionary, radiant glow.
A neo-classic bold hue, absolutely in the spirit of days , the irresistible , must-have lipstick.
•047 Miss - beautiful pink
In 1947, Miss Dior appeared, with the tender pink color, inspired by the homonymous unforgettable scent:
“A perfume that smells love”.
Erotic, redesigned and modernized transformed into a bright fuchsia that deifies the feverish sensations and feelings of all modern women.
•060 Premiere - natural "naked"
'' I ask people what they think of 60’s: amazing, unique, wonderful, wonderful, triumphant, impressive, incredible, magical. ''
Number 060 by Monsieur Dior to the first of beige-brown, '' lipstick old time that gives precision smile to the woman, without becoming persistent". The elegance of this timeless hue, boosted 060 Premiere, to todays classic color, that brings a smile, with beige-brown gradations that are easy to wear and dare.
Dior reveals four Rouge Brillant and four Dior Contour Lip pencils. Reinforced tones in: tangerine, beige-brown, wild red or alternating pink are “dressing” the lips, emphasizing their presence, sealing the promise of a manifesto.
Inspired by this new world of Rouge Dior, four new nail polishes participate in the «mix and match» play: a plum with deep purple reflections are the echoes of Premiere, a bold pink flirts with Miss, a Red Glove caressing imaginations of Red Smile and a deep blue Opening Night travels the 999 Matte.
4 Extreme Matt Shades: enhance the style!
Pushing his creativity to new limits, Peter Philips creates the original collection Extreme Matt Colour that reflects the aspirations of the new generation: to live life in full and to feel free to be so bold as you please.
Four loud, bright colors that surprise: along with the beauty of a Rouge Dior lipstick , connects a fatal beautiful black-red Poison, a magnificent crimson Superstitious, an exquisite historic grey Montaigne and a blue Visionary, that magnetises and It opens the way for experimentation.
Everything has to do with attitude, energy, personality.' With Dior can you dare! 1965’s slogan is now more relevant than ever.
'' A standard set of extreme matte shades, reflecting the enthusiasm, boldness and vanguard of fashion photography. ''
- Peter Philips, Creative Director and Image Director, Dior Makeup.